SEM is very important for online business. SEO is important because it keeps the search results fair. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. And SEO is cost-effective. Search Engine Marketing refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine results pages (SERPS) to a website. The goal of SEM is to promote a website's visibility using paid search, contextual advertising, and organic search rankings. Reach Your Clients Instantly, Increase Brand Awareness, Create Geotargeted Search Ads, Implement and Manage Ads Easily and Quickly, Target the Right Audience Through Optimized Ads, Increase Traffic Through Ad Visibility, Pay Only Per Action.