Social marketing is an approach used to develop activities aimed at changing or maintaining people's behavior for the benefit of individuals and society as a whole. Implementation: child car seats. Social marketing enables you to develop products, services and communications that fit people's needs and motivations. Social marketing helps the business to build awareness between people. Social Marketing Strategy empowers a business with a kind of Social Awareness campaign that their target audiences need. One must know that they should develop an interest in the public to target their audience efficiently