SEM is very important for online business. SEO is important because it keeps the search results fair. The higher you rank in results pages, the more clicks and traffic your site will generate. SEM is an important tool for driving website visits and getting more conversions on almost any budget – it’s even more important if you’re a local marketer though! Local marketing aims to connect regional businesses with the surrounding community that it services. In other words, when people search online for local business services, like “dry cleaner near me” or “food delivery in Montreal,” it’s local marketers who make those queries connect with business listings and ads in search engines. Increase Brand Awareness, Create Geotargeted Search Ads, Implement and Manage Ads Easily and Quickly, Target the Right Audience Through Optimized Ads, Increase Traffic Through Ad Visibility, Pay Only Per Action.