Pay-Per-Click (PPC), Local and Organic SEO

There are three main types of search engine marketing (SEM) – all aimed at helping you earn greater visibility in search result's, Search Engine Optimization , Search retargeting, Submitting sites to directories , Managing paid listings in search engines , Finding out the online marketing strategies , Social media marketing.

1. Define your goals. What do you want people to do once they clicked on your PPC ad? 
2. Assess the competition.
3. Pick your PPC platform.
4. Research keywords. 
5. Set a budget. 
6. Write the copy. 
7. Build a landing page. 
8. Keep testing and iterating.